With the rapid growth of increasingly global and centralized banking groups, private clients are sometimes disoriented and are often faced with inevitable conflicts of interest, prompting them to seek more transparent partners of a more reasonable size.
In this context, independent asset management has emerged as an ideal solution that reconciles the various interests involved.
Independent managers offer their clients customized services, devoted exclusively to protecting their interests and backed by the security of the best banks. In addition, they provide exceptionally valuable advice by making the best use of a variety of product offerings.
Today the profession is well regulated, particularly under the auspices of the Association Suisse des Gérants de Fortune (ASG) [Swiss Association of Asset Managers (SAAM)]. Suntrust Investment Co. SA has been an active member of the association since it was founded and complies fully with its code of conduct, which is an industry standard in terms of professional ethics.